Rewards and Incentives

Rewards and Incentives for Advantage Elite Plan Members

Your health is important and that’s why Virginia Premier wants to reward you for your healthy behavior. 

Get Rewarded for Your Health

It’s easy to earn rewards!  Complete an eligible screening, exam, or vaccination and earn a gift card that you can use like a credit card.

To receive your reloadable gift card:

  1. Call your doctor and schedule an appointment.
  2. You must go to your appointment.
  3. After your appointment, your doctor must submit a claim.
  4. Processing your reward takes 8–10 weeks after we receive the claim from your doctor.

Make sure to keep your rewards card in a safe place! This card is reloaded each time you earn a reward.

As you earn more rewards, the reward money will be added to your account and you can keep using the same card.

Rewards cannot be used to buy tobacco, alcohol, or firearms. Rewards cannot be converted to cash. You can only receive one reward per applicable screening, exam, or vaccine.

2022 Healthy Rewards Program

Preventive Screening, Exam or Vaccine
Reward Amount
Who is Eligible?
Annual Flu Vaccine
Vaccine that protects against the flu
All Members
Annual Wellness Visit 1
Yearly wellness visit to develop or update your health prevention plan; You can have this visit at the same time as your Annual Physical Exam
All Members
Annual Physical Exam
Yearly physical exam to discuss your current health history and complete an evaluation of chronic diseases; You can have this visit at the same time as your Annual Wellness Visit
All Members
Breast Cancer Screening (Mammogram)
Screening to detect breast cancer
All Members
Colorectal Cancer Screening
Screening to detect colon cancer
All Members
Diabetic Eye Exam
Screening to detect diabetes-related eye problems, such as blindness
Members with diabetes
Diabetic HbA1c Test
Screening to measure your blood sugar level
Members with diabetes
Diabetic Kidney Function Test
Screening for diabetic kidney disease
Members with diabetes
Health Risk Assessment1
Screening about lifestyle and how it impacts your health
All Members
Medication Therapy Management1
Full medication review with a clinical pharmacist
Members eligible for Medication Therapy Management Program

*The reward given for completing the Annual Wellness Visit, Health Risk Assessment, and Medication Therapy Management Program has additional restrictions and can only be used for grocery items.

Rewards cannot be used to buy tobacco or alcohol. Rewards cannot be converted to cash. You can only receive one reward per applicable service per year.

Frequently Asked Questions

How does the rewards program work?

Virginia Premier Advantage Elite (HMO D-SNP) members can earn healthy rewards on a reloadable gift card by completing one or more preventive screenings, exams, or vaccinations.

To get started, schedule an appointment with your in-network doctor for your Annual Wellness Visit and Annual Physical Exam to discuss screenings, tests, and vaccines you may need.

When you complete the screening, exam, or vaccine, a claim is submitted to us by your doctor. Once Virginia Premier receives the claim, a gift card will be mailed to you within 8–10  weeks. The gift card is mailed to the address we have on record.

What are the eligibility criteria?

All members are eligible for at least four rewards: Annual Wellness Exam, Annual Physical Exam, Annual Flu Vaccine, and completion of the Health Risk Assessment. Some members may qualify for additional rewards, such as Breast Cancer Screening and Colorectal Cancer Screening. Please contact your doctor to see if you need these screenings. Members with diabetes can also earn a reward for completing a Diabetic Eye Exam, a Diabetic Kidney Function Test, or Diabetic HbA1c Test. Members eligible for Medication Therapy Management Program may also qualify for a reward.

Why should I participate in the 2022 Healthy Rewards Program?

You can get up to $230 for taking actions to stay healthy. Preventive care and staying on top of your health are important. The rewards activities selected can help you manage your overall wellness and help you develop a roadmap to achieve your health goals.

How can I follow up on my rewards eligibility or gift card status?

For questions about the rewards program or to follow up on gift card status, please call Virginia Premier Member Services at 1-877-739-1370 (TTY: 711). We are open October 1 to March 31, 7 days a week, 8:00 am to 8:00 pm, and from April 1 to September 30, Monday through Friday, 8:00 am to 8:00 pm. After business hours and on weekends and holidays our automated phone system will answer your call.


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