About Us

Our Mission

Virginia Premier’s mission is to inspire healthy living within the communities we serve with a focus on those in need. We do this through innovation, strategic partnerships and industry-leading health care. 

Our History

Founded in 1995 as a Medicaid HMO, Virginia Premier is a nonprofit managed care organization in the Commonwealth, now serving more than 280,000 members statewide. We offer Medicare and Medicaid insurance plans. Virginia Premier is jointly owned by the integrated, not-for-profit health system Sentara Healthcare, based in Norfolk, VA, and VCU Health Systems, based in Richmond, VA.

Our Business

Virginia Premier provides quality health plans that suit a wide range of incomes and health circumstances, including:


Our Medicaid plans include Medallion 4.0 (Foster Care, Aged, Blind and Disabled, Health and Acute Care Program, Temporary Assistance for Needy Families) and FAMIS (Children’s Health Insurance Program). Learn more

Medicare Advantage

Our Advantage Elite (HMO SNP) plan coordinates care for members receiving both Medicare and Medicaid. Learn more

Sentara Healthcare’s Brand Engagement department filters all media requests.

To obtain information for a news story or request an interview with a Virginia Premier executive, staff member, or health plan member, please contact us via email or media pager. Please call/text the media pager for urgent requests as it is staffed 24/7 by a member of the Sentara Brand Engagement team.

Sentara media pager: 757-671-4971

  • If calling: After the tone, enter your number followed by #.
  • If texting: Send your name, number, and respective media outlet.

Email: news@sentara.com

Follow Virginia Premier on Instagram

Virginia Premier is on Instagram! Follow us to receive healthy living tips, and learn more about working at Virginia Premier and our community outreach efforts.